Domains
 
DATABASE MANAGEMENT
DATA MANIPULATION
IMPROVED DELIVERABILITY
DISCOUNT POSTAL RATES
   






 

Database Management and Manipulation

 
 

Achieve maximum postal discounts by letting iMEDIADIRECT format and standardize your mailing list data. Our state-of-the-art technology processes your data to any specification. Our data processing team will CASS (Cleansing Accuracy Support System) certify your list, applying USPS Zip+4 and delivery point bar-coding. We'll update address changes with the USPS National Change of Address (NCOA) file and sort it, to achieve maximum postal discounts and maximum deliverability. We GUARANTEE you'll get the lowest postal rate possible.

 
DUPLICATE DELETION
   

Benefit from one of the best cost controls available. Duplicate names and addresses not only cost you money, but tarnish your image as well. iMEDIADIRECT will process your data to delete duplicates in and across your files.

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MERGE / PURGE
   

Maximize your efficiency with iMEDIADIRECT's merge/purge services. You can decrease your mailing costs and increase your return on investment with this process that merges multiple files into one larger file for suppression dupe-deletion and larger postal discounts.

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DATA APPEND
   

Enhance your lists by appending information such as phone number, age, income, marital status and more. For business-to-business lists, append SIC codes, business size, number of employees, etc. This information can greatly improve your ability to target mailings more accurately and save printing and postage costs.

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GENDER AND SOURCE CODING
   

iMEDIADIRECT will add gender codes and salutations to names (Mr. Ms., etc.) to make your personalized mailings more personal. Additionally source coding will allow you to track response rates to demographically targeted mailings.

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FILE CLEAN-UP
   

Move and split name and address fields into a standard format. If your mailing list fields are out of position or combined, this service can clean them up and return them into a properly formatted file.

  • Fix or add missing zip codes
  • Split fields (city/state/zip, personal names, etc.)
  • Reformat records by putting data into proper fields
  • Sort by any criteria

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